Tips for Amazing Marketing on YouTube

 

 

3 Tips for Amazing Marketing on YouTube

YouTube is the biggest platform for sharing video files, where over 3 billion views are created daily. In fact, more than 35 hours of material is added to this social network every hour. However, despite these incredible facts, there are business people that haven't fully used all the advantages of video marketing. Most people love to learn more information about a certain service or a product by watching a video rather than reading a text. The single fact that video creates unique content helps their rankings on the search engines. Google Panda Update shows that websites that used video marketing, had higher positions than those using only text. There's a number of examples that prove this, but the bottom line is that the use of video and promotion trough social network marketing is a valuable option for your promotion. With this in mind, we bring you 3 tips for amazing marketing on YouTube.

Tip 1 - Q&A Video

What are the 10 most common questions about your business? Find out which questions are those, and then use YouTube for marketing and upload a video on your page. Maybe the text is easier to create, but creating a video to provide answers is more powerful. This way, you will add extra value to your answers. Think of it as creating TV commercials that won't be shown on TV but instead will be shown on your website. If you have enough money you can hire professionals that will greatly facilitate and speed up the work.

Tip 2 - User Testimonial 

We've all seen testimonials such as: "This is the best product on the planet!" What do you think about this testimony? Try using YouTube for marketing to create a much more convincing user testimonial of your products and services. Anyone can write one, but making a video file is very convincing and authentic.

Tip 3 - Demonstration of Products

If you want to sell a product, you can take advantage of YouTube to promote the product and give user experience to understand first hand how the product will help them. Simply reading about the product features in the form of sentences makes the product lose its luster. But when you watch a video that really shows the benefits and advantages of the product and how it's used properly is much better. Words speak but the video sells!

Using YouTube for marketing is amazing! People learn visually. Video provides the best explanation, demonstration, and gives the best answers. By providing demonstrations and a virtual tour, sharing testimonials, and answering questions, you create tremendous trust and credibility with your clients, even before you meet them!

YouTube Marketing (Connecting and Growing With Other YouTubers)

Most YouTubers find it very hard to get other creators to do collaborations with. Lucky for them, there are plenty of online conventions and sites that promote these types of collaborations. YouTube alliance or collaboration is any collaborative attempt made by two (or sometimes more than two) YouTubers to boost and increase their audience by engaging together. Whenever you want to work together with another YouTuber on a video, you need to ensure that their work is very identical to yours. If one YouTuber has a sports channel, and the other has a music covers channel, you are going to experience difficulty finding common ground. Preferably, try to find a partner who makes videos that are suitable for the needs of your audience.

Always remember to state your intentions from the beginning. Being partners, you both need to set targets, meet deadlines, and finish the needed tasks. If the YouTube collaboration has to work out, you are going to require a partner who will meet you halfway on every project. It is not collaboration if one partner ends up doing 95% of the entire project. Let us take a look at How to Connect with Other YouTubers and Grow Together;

Collaboration Video

You can try to create a video. You can both upload bits of the video to your independent sites or channels and also provide the link to each other in the video definition. It is significant to encourage your audience to look at the other partner’s channel. This can be achieved by simply having a call to action at the terminus of every video

Making Surprise Guest Appearances

You can also appear in one another’s YouTube vlogs. Either one of you can interview the other about your work, how you contribute to the YouTube society, generally any topic that is relevant to your audience. Furthermore, you can exchange guest appearances. This will boost and improve both of your YouTube channels.

Guest Vlogs

This option mostly works when it is hard to meet or get together to create a collaboration video. However, this is made easier by the use of Google Hangouts. It enables partners to do round tables and even guest appearances even though it is still not the same as making the video together. Another substitute could be making your own videos then swapping them and uploading on each other’s channel. If the topics are similar and significant then definitely this will work. You should also try to popularize and call to attention your guest's appearance in your prior videos before you upload it.

Conclusively, if you have established a great potential partner and you still haven’t initiated any contact with them, you can try to connect using emails, blogs, or social media. When you determine the suitable collaboration partner, you can boost your audience and subscriber total.

5 Methods for Getting More Views on Youtube

Youtube has excellent potential for creating awareness about a brand, goods, or services that a person offers. The challenge, however, is that there are thousands of videos existing on the platform and users keep on uploading more videos by the minute. Each of these users hopes to get views. So how does one ensure his or her video is visible and attracting views or traffic? The following are 5 Methods for Getting More Views on Youtube. 

Conduct research for your video channel

The secret to attracting plenty of views to your video is first understanding the viewers. Doing so requires research to determine the purpose of the video, the target audience, the content value the audience seeks, and where besides YouTube is the audience found. Armed with this information, you can brand your videos in a way that appeals to the targeted masses. A relatively easy method of researching is by analyzing Youtube videos with the most views or shares.

Create quality and timeless videos

When it comes to the web content is king. People see the videos because they hope to get value in the form of knowledge, entertainment, or nourishment. For this reason, the content should be valuable, of good audio and video quality, non-discriminatory, and one that cuts across religion, race, and gender. It is amazing how many YouTubers upload videos that fail to meet such standards and wonder why their videos are not attracting views. Remember the easiest way to get more views is when the video goes viral, and everyone is sharing or tagging their friends. No one wants to share poor quality and boring videos. 

Write engaging and detailed video descriptions

When you upload a video on Youtube, neither Google nor Youtube can watch or even listen to it. Instead, they rely on the text a person used to describe the video to understand and even rank the video. Since Google uses the words in the video description to list it, it is only prudent for a person to provide a detailed description. After all, if you took your time to make the video and upload it, spending a few minutes writing its story won’t hurt. Besides, with a better ranking, you get more views.

Optimize on video Keywords

Although it pays to have a good YouTube ranking, it is more rewarding if the classification extends to Google and search engine searches. It is obvious that many websites’ traffic comes from search engines like Google, which create page rankings depend mainly on the keywords used. Therefore, if you want more traffic to your video, consider using appropriate video keywords that will give your video an edge in the search engine results page. An easy way of identifying the video keywords is to discover the keywords used by other YouTube videos appearing on the first pages of the search engine, and then use those words in your video description.

Capitalize on social media platforms

Social Media platforms are useful tools for getting the message out to the masses. Platforms like Twitter, Facebook, LinkedIn, Quora, Whatapps, Instagram, Pinterest, and many others are worth utilizing. Post links to your video on those platforms and even proactively ask the online community to view, like, comment, and even share with their friends and relatives. However, be careful not to spam the social media accounts of other users. A novel idea is joining communities and forums dealing with issues your video addresses. To a member’s question offer valuable answers and post the link to your Youtube video that provides detailed information.